The distributor route is the simplest way to work with VAN: our brands, our registrations, our agronomy behind you — sold under your relationships, in your market. This page sets out what you get, what we ask, and how territory works.
The catalogue range in the pack sizes the trade actually moves, on agreed lead times. What is available to you is the open catalogue — every brand except Vital Urea, which stays exclusively VAN.
28 published crop programmes, stage by stage, with product, rate and method for each stage. Your customer gets a programme, not a bag — and you get the argument that sells the second bag.
Artwork, literature and point-of-sale material carrying VAN branding, so your territory looks like a supported brand rather than a shelf of sacks.
We train your team on the products before you sell them, and run demonstration plots in your territory before launch. A distributor who has seen the crop respond sells differently from one who has read a leaflet.
Exclusivity is earned on performance, not granted at signing. A territory starts non-exclusive. Against a committed volume, met over an agreed period, it converts to exclusive and is reviewed annually on the same basis.
We would rather say that plainly than promise exclusivity at the first meeting and take it back later. It also means a territory is never locked up by someone who is not working it — which protects the distributors who are.
| Category | What it covers |
|---|---|
| Nitrogen | Sulfur-coated urea — the coated-nitrogen answer to volatilisation on alkaline ground |
| Phosphorus | Humic-coated and acidic phosphate grades built against calcium fixation |
| Potash | Solid and liquid potash for the reproductive window |
| NPK blends | Balanced and stage-specific grades |
| Micronutrients | Chelated zinc, boron and iron that stay available in alkaline soil |
| Secondary nutrients | Sulfur, magnesium and calcium grades |
| Soil health & biologicals | Humates, compost and bio-fertilizer |
Tell us where you operate and what you already carry. The form opens WhatsApp with your answers filled in — nothing is stored on this site.
Opens WhatsApp to +92 300 5003041 with your answers in the message. You can edit it before sending.
Most of the catalogue is open for own-brand manufacturing — same specification, same line, your brand on the pack.
