Launch it under your name
VAN works with companies that are launching a crop nutrition brand, making locally a product they now import, or manufacturing under their own name.
We formulate, manufacture, register and test crop nutrition products that are sold under other companies’ brand names. You market and sell the product. We take it from formulation to the finished bag; under toll manufacturing, you supply the formulation.
12 products already hold a PSQCA (Pakistan Standards and Quality Control Authority) licence, including the 10 library codes marked Available. A partner can launch any of them under its own brand within 60 days. Ask which ones →
Figures as of July 2026.
27 formulations in the library, 10 of them ready to carry your name
None of them is sold under a brand yet. Some carry a working name, shown after the code. Each card shows the stage the formulation has reached. Filter by the nutrients it carries and the form it comes in, then open a card to ask about it.
- Feasibility
- Bench
- Pilot
- Trials
- Dossier
- Registration
We check whether the product can be made at our plant, at the target cost and to the required specification.
Label review for your brand runs alongside every stage above.
3 long-term models for working with us
Each product is made under 1 of these 3 models, and a partner often uses 2 of the models at the same time, for different products. Commercial terms are agreed for each project and are not published.
| Model | What we provide | What you provide | Registered under | Time to market |
|---|---|---|---|---|
| White labelling | A formulation we have already developed, trialled and registered. We make, test and pack it under your brand, review the label and its claims before print, and make repeat lots to a frozen specification. | Your brand, your artwork, your market and the selling. | We file it under your brand, with VAN named as the manufacturer. | About 3 months to the first commercial batch, registration included. |
| Joint product development | The 6 development stages from your brief: feasibility, bench formulation in our laboratory, a pilot on the commercial line, trials on our research farms and on your plots if you want them, the dossier and the registration. | The brief: the market, the crop, the target price and the constraint the product must overcome. Your own demonstration plots, if you want trials there. | We file it under your brand, with VAN named as the manufacturer. | Most briefs take 7 to 12 months from brief to market. Across our 14 partners, the fastest product went from brief to market in 2 months and the slowest in 17 months. The fastest, at 2 months, was a product that needed no new field trial. |
| Toll manufacturing | Your own formulation, made on our 5 production lines to your specification. Every batch is tested in our laboratory (LAB 336, accredited by PNAC, the Pakistan National Accreditation Council, for 8 of its 21 fertiliser tests) and released against a certificate of analysis. | The formulation, the specification, the brand and the market. | Agreed for each project: under your brand or under VAN’s name. | Depends on the formulation and its registration. Agreed before the first lot. |
Under white labelling and joint product development, the recipe and the process stay with VAN. Under toll manufacturing, the formulation is yours, and the manufacturing process stays with VAN.
We design a product range for your brand
If your brand has no range of its own, you do not have to choose products from a list. We design the range around the crops, the regions and the sales channel you serve, starting from products we already make, and we keep adding to it.
- 1Your crops, regions and channel
You tell us which crops your customers grow, in which districts, and whether you sell through dealers, to estates or to corporate farms. That is all we need to design a first range.
You - 2A launch range from products we already make
We propose the products needed for the first season, each with the crop stage at which it is applied and the pack it comes in, based on our published crop plans.
VAN - 3Additions from the library
We propose what to add in the second and third seasons from the 27 codes in the formulation library, and say which of them would need a trial first.
VAN - 4Each product on its own route
A library formulation reaches its first commercial batch in about 3 months, and a product developed to your brief usually takes 7 to 12 months from brief to market. A range is therefore built up 1 product at a time.
Together
Our partner portfolio in numbers
The figures below describe the work we do for our partners.
14 companies hold these brands. A partner usually has several brands made at our plant. Each partner brand is 1 product, with its own registration file naming our plant as the place of manufacture.
Each is held under a code, and you can sell it under your own brand under a written agreement.
22 are on our own brands, under 8 Pakistan Standards. The regulatory page lists the licence number of each of our 20 licensed brands. 12 are on products ready for partners.
The 5 lines are granular, coated, liquid, water-soluble and compounded. The analytical laboratory is on the same site, and the biological laboratory opened in 2026.
There is no minimum order. We produce in batches of 1 tonne. For an order smaller than 1 tonne, we make a 1 tonne batch and pack your order from it. A larger order is made in lots of up to 50 tonnes, each made of 1 tonne batches. The line for each product can make up to 4 lots a week, so an order is not limited to 50 tonnes. An order of up to 10 tonnes is ready to dispatch in 3 to 5 working days, counted from the day the order is confirmed. An order of 11 to 100 tonnes takes 7 to 18 working days. An order above 100 tonnes needs a production plan, and we agree its schedule with you.
Detailed pages on development, engineering, manufacturing, the formulation library and registration
The 6 development stages of a product developed to your brief, from feasibility to registration.
What we can vary in a formulation, and the range for each: batch size, coating, chelation, solubility and pack.
What is on site, how a lot is released, and the research farms where formulations are tested.
27 unbranded codes, the 6 library stages, and what is published before an agreement.
The live PSQCA licences we hold, and how the team that registered our own products registers products for partners.
What we do not do
We do not sell the product for you
We do not provide a sales force or dealers, and we do not create farmer demand. You own the market and do the selling.
We do not hand over our own formulations
Under white labelling and joint product development, you sell the product under your name, but the recipe and the process stay with VAN.
We will not put a claim on your label that a trial does not support
This applies even when your marketing department wants the claim.
We manufacture for 14 national and multinational companies. In a meeting under a non-disclosure agreement (NDA), we can give a prospective partner specific details.
Formulations built to client briefs and any data belonging to a client are never used to sell to anyone else. Our research partners Rafhan Maize Products and Descon Research Farm are named, with their agreement. Rafhan Maize Products is named for the Khaliqabad field programme, on the Vital Urea page and the application systems page, and for the 2023 maize trial on the Vital Urea page. Descon Research Farm is named for the 2024 maize trial on the Vital Urea page.
Granular · powder · crystalline soluble · liquid · pellet · water-dispersible granule · coated prill. We can make the same composition in more than 1 form, so the form does not dictate the composition.
Packs range from a 1 L bottle to a 1,000 kg bulk bag and a 1,000 L IBC (intermediate bulk container). Trade packs, estate packs and contract-farming volumes are filled on the same line as retail packs.
We prepare the dossier and file the PSQCA registration under your brand, with VAN named as the manufacturer.
Our laboratory is accredited by PNAC to ISO/IEC 17025:2017 (Accreditation No. LAB 336) for 8 of its 21 fertiliser tests. Every batch is tested. A batch whose results fall outside our internal limits, which are tighter than the product specification, is rejected, and its result is not averaged with the results of batches that pass.
Tell us the problem and we will work on it with you
Tell us the crop, the market and the constraint the product must overcome. If something in our catalogue or the library already meets the need, we will tell you rather than start a development project.
He is responsible for supply, pricing, manufacturing under a partner company’s brand, and distribution, and he replies to messages sent through this form.
muhammad.ali@van.com.pkMost partner discussions include a plant visit. For a company deciding whether to manufacture with us, the visit is usually the point at which the decision becomes a serious one.
Arrange a plant visitOur commercial team replies within 1 working day. The first conversation is about whether we already have something that solves your problem, because a formulation from our library takes about 3 months to its first commercial batch, while a product developed to your brief usually takes 7 to 12 months from brief to market.